Answer Vice’s image problem through a campaign event.
Concept: Break the Ceiling. Break History.
Vice Media had sexual harassment allegations and a known old boy’s club culture. To answer these problems, I wanted to feature powerful women who have broken the glass ceiling in the workplace. Combining an old font typeface and disruptive type treatment, I wanted to portray breaking the history of unjust acts against women.
Simone Askew - First female African-American Cadet at West Point. (Original photo from Time);
Hadeel-Al Yamani - First woman television correspondent for Al Jazeera Arabic in Yemen. (Original photo from IWMF);
Soledad Chapetón - First female mayor of El Alto, Bolivia. (Original photo from El País).
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