Build a packaging for eggs.
Concept: Undercover Egg
A group of scientists have injected a highly classified intelligence in an agent egg. This intelligence has important information that can destroy the world in the wrong hands.
Your mission should you choose is to find the rogue egg and crack the code to save the world!
Rogue egg is out there, probably in your grocery refrigerated aisle section.
For this packaging brief, we were asked to choose a product.
I chose eggs and was given a random demographic - detectives. With eggs for detectives in mind, I designed the packaging with an undercover theme designing for a hard boiled egg without actually featuring an egg. I also built an augmented reality book and app as a fun way to extend that theme of hunting for the rogue egg.