Verztrand Berlin –
Create a visual identity for an event space in Berlin.
Concept: Hub of Sensory Immersion
Inspired by the growing contemporary art scene in Berlin and the architect group building the structure - Bjarke Ingles Group, the space's identity was created focusing on the artists in the community. I was also influenced by James Turrell’s works on light. The graphic elements were created to give a feeling of an abyss, Verztand as a space for talented artists to immerse by exchanging ideas and experiencing worldly cultures. The word Verstrand is senses in German (changing the s to z).
Concept: Hub of Sensory Immersion
Inspired by the growing contemporary art scene in Berlin and the architect group building the structure - Bjarke Ingles Group, the space's identity was created focusing on the artists in the community. I was also influenced by James Turrell’s works on light. The graphic elements were created to give a feeling of an abyss, Verztand as a space for talented artists to immerse by exchanging ideas and experiencing worldly cultures. The word Verstrand is senses in German (changing the s to z).
![](https://freight.cargo.site/t/original/i/7a6732329609e27665a4e3d3ac378565c23741f5029eadd2980484347b8ed9e5/VerztrandPosters2.jpg)
![](https://freight.cargo.site/t/original/i/d7f5eb52cf37a0b0f114dd5841f7f65507479f419c270861b19369f15eb021c7/iPhone-X-Mockup.png)
![](https://freight.cargo.site/t/original/i/fde840ac8a5158ada1a42da8ca5ccde1f1673e9a1b201f7ff96cff241aa2a266/App610.jpg)
![](https://freight.cargo.site/t/original/i/d06b60bf91f3f13498e7e93be446a7c748b0c7e7631c5e745a27ab228bcf8fa0/Verztrand-Logo2.gif)
![](https://freight.cargo.site/t/original/i/b4d3ec98991658cc27a1728e3d1e7db004f320f0263850ef18f3a97287f17a5c/Invitation.jpg)
![](https://freight.cargo.site/t/original/i/d4c189e54b6ca6f6f40b4c089d503e7699bafc5232e1627fbfdceae431816e16/Disk-and-folder-mockup_colored.jpg)
![](https://freight.cargo.site/t/original/i/0eb58de224858d28d8e4601c583bbd9da2a1c79e70da832b1d3a369da4b49368/Slipcase-Book_Colored.jpg)
![](https://freight.cargo.site/t/original/i/aba0d24fe72ac16d91c5c5a72430b061d0731eb5d64fd194874fa8bb9f03f975/Red.jpg)
![](https://freight.cargo.site/t/original/i/dbf567a2d6b335739b84e2a133b52976a0d88dd276f4d30e0819eb0c16dd8878/SmallBlue.jpg)
![](https://freight.cargo.site/t/original/i/f84813c716b0206b7936b6e28735e0aa39983a2d5aabd361b3bf50669819ee8d/Purple.jpg)
![](https://freight.cargo.site/t/original/i/425cfce6edab1976577e3b17f0e237ab456edc7b54f7dea307d4640b62c5474b/Orange.jpg)
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Photo Credits (Mobile App): Bjarke Ingles Group, Björk & Wade Jeffree