Ableton –
Lead Brand Designer (2022 to Present)
Visual Designer (2021-2022)
Freelance Designer (2021)
Advocating for the bigger picture of the inspirational content (events and editorial) of the Ableton brand - focusing on brand experiences as a whole and the cohesiveness of the brand story across all channels and applications.
Ableton is a music-tech company that produces a system of products to provide creative tools (hardware and software) for a global community of music makers. Ableton’s users are creating and performing music with Ableton software and hardware instruments: Live, Push, Link and Note. And they’re discovering how to do it with the help of Learning Music and Learning Synths.
creative direction
art direction
creative strategy
graphic design
digital design (ui/ux)
branding
event identity
photography
design systems
project management
community-building
user-focus design
*due to confidentiality, more work and context of the work including moodboards and processes are availabe upon request for private use only
Visual Designer (2021-2022)
Freelance Designer (2021)
Advocating for the bigger picture of the inspirational content (events and editorial) of the Ableton brand - focusing on brand experiences as a whole and the cohesiveness of the brand story across all channels and applications.
Ableton is a music-tech company that produces a system of products to provide creative tools (hardware and software) for a global community of music makers. Ableton’s users are creating and performing music with Ableton software and hardware instruments: Live, Push, Link and Note. And they’re discovering how to do it with the help of Learning Music and Learning Synths.
creative direction
art direction
creative strategy
graphic design
digital design (ui/ux)
branding
event identity
photography
design systems
project management
community-building
user-focus design
*due to confidentiality, more work and context of the work including moodboards and processes are availabe upon request for private use only
![](https://freight.cargo.site/t/original/i/e0e538531ddf3359e200b8f78999e319a1d01b122d980e5e3cdf3ef274bbc170/Screenshot-2024-06-28-at-15.47.11.png)
![](https://freight.cargo.site/t/original/i/45fd1f41b424eae20f7ecef851e948b7bdb3b0103e43d2281454974404ead95e/Screenshot-2024-06-28-at-15.47.28.png)
Microsite design, identity and art direction for the Loop events
![](https://freight.cargo.site/t/original/i/196e1d55339ed454ec9e20c822093b4c0c35c78c9e2cea79290c2ef40d971423/Screenshot-2024-06-28-at-15.53.31.png)
![](https://freight.cargo.site/t/original/i/81d52eab2c42f8771925c68322df7545cd471a5c7b1a42afddfa2599852b462f/Screenshot-2024-06-28-at-15.51.32.png)
Generative tool design for the Microsite homepage
![](https://freight.cargo.site/t/original/i/9432f6d3e3aae0e594668d9bedd6bea5ce184ba2928f60f2c946dfeb26f256ae/Screenshot-2024-06-28-at-16.00.13.png)
![](https://freight.cargo.site/t/original/i/20ab97eac9cb0032695d10936bf2cfd8e9c970f23a25fcb5d4d8a0e173bce587/Screenshot-2024-06-28-at-15.59.17.png)
![](https://freight.cargo.site/t/original/i/eb2f35c244626a19a7cf80caf6b499088c9df173e099b91e8ba1e1d2361301af/Screenshot-2024-06-28-at-15.58.38.png)
![](https://freight.cargo.site/t/original/i/92f90d391518178006c0bf6769223fc58fa640a81007dce7174dfe7a5c483557/Screenshot-2024-06-28-at-15.54.18.png)
![](https://freight.cargo.site/t/original/i/02c54a5baf742d6d7dc15e3e35e0ee2f0ffab776e4e4331859ca8480d23a96f8/Screenshot-2024-06-28-at-15.53.39.png)
![](https://freight.cargo.site/t/original/i/a2eab481c97db81238fee7cfdab4f3ddd53dc36568457e2a4e3536400e5adbb1/Screenshot-2024-06-28-at-17.42.00.png)
![](https://freight.cargo.site/t/original/i/d2d2010971cc8a7db08517790b4267ebfab1636094bf7dd0e1277a4ab19b84bb/Screenshot-2024-06-28-at-15.53.54.png)
Design system
![](https://freight.cargo.site/t/original/i/4ab7b08a4c979de393738582af67ed9c48bb71e49a006134ea268d87d7c0d084/Poster-mockup.jpg)
Event identity
![](https://freight.cargo.site/t/original/i/89d296b735f816af01331b838f742742f7974e6a8bf14a3411ed225cbce33eb1/Episode-artworks.jpg)
![](https://freight.cargo.site/t/original/i/874b4bc76441a1f0113017a39f8b9eaa758bec8cfa633cc4f92d5d0c501779e2/Episode-artworks3.jpg)
![](https://freight.cargo.site/t/original/i/e5cbedf89a86c6d6cc228eb0e7227e72a586dde0c49a5441361f2ad87a3efc91/Episode-artworks2.jpg)
![](https://freight.cargo.site/t/original/i/a6befe11a880234fea2dfe330c9add51dc5cea1051bc7cf7ee474c6db9a9bde0/IG-Reel-Cover_Themes-Audiogram.png)
![](https://freight.cargo.site/t/original/i/8e42a4b401b382301f2229aa80f6df78e850126ab123b2c3e3f6bde0e228edce/export2.png)
![](https://freight.cargo.site/t/original/i/33987ae6d7b0246b9e511ac9491e689c662d05769f97ae3ea59008e41dd91148/export.png)
Podcast Identity
![](https://freight.cargo.site/t/original/i/f32f1d329ec08b528b6b4b0e0cb0948393b036e71396400b8c406374382bd8a9/_DSC1711-Edit.jpg)
![](https://freight.cargo.site/t/original/i/c6ed566ec71a79f83ec887ece31fd311b02891b33e05c2c26ed95bc557ac8d03/img20231124_23323850-Edit.jpg)
Artist Profiles